• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home Advertising

Time to LOL at some of 2020’s most Ag Shame ;) Ads of the Year

by TMO Contributor
January 22, 2021
in Advertising, Media Education
0 0
0
Time to LOL at some of 2020’s most Ag Shame ;) Ads of the Year
Share on FacebookShare on Twitter

Boring billboards, awkward song and dance routines and random hashtags – who hasn’t seen an advert at some point that they feel they could have done a bit better?

Because despite the advertising and marketing industry being packed to the brim of big personalities who hold our creative community to a high standard, every year there are inevitably a handful of ads which miss the mark.

Red & Yellow Creative School of Business is now turning the lens inwards to take a look at some of the not-so-stellar advertising that came out over the course of 2020. These are the ads that have seemingly arbitrary hashtags, the ones that we skip over or block and the ones that feature influencer partnerships that make no sense.

Introducing the ‘Ag Shame ;)’ Ads of the Year, a light-hearted, tongue-in-cheek campaign that reminds us to remember to laugh at ourselves every once in a while, and not take things too seriously.

“This campaign is not about pointing fingers, but rather about learning and embracing our mistakes, and moving onwards and upwards. There cannot be a single creative or client alive that has not messed up at some point, but who has then learned from the experience and become stronger,” said Taryn van Heerden, head of marketing at Red & Yellow.

“As an education provider, it is important for us to embrace this as a learning experience. That’s why the campaign is not about the ads, it’s about the stories behind them,” she added.

The nomination categories have been carefully selected by industry professionals, people who are all too familiar with these common mistakes, having done many of them themselves. Categories include:

  1. The ‘Perfect ad for a bathroom break’ category
  2. The ‘Most skippable YouTube ad’ category
  3. The ‘What’s that billboard for again?’ category
  4. The ‘Best use of a random hashtag category
  5. The ‘Most obvious use of a paid influencer’ category
  6. The ‘Make people dance for no reason’ category

“The one thing I learnt very early on in my career in advertising was to become accustomed to criticism, because bad ads happen to the best of us. This campaign is as brave and fun as the industry itself should be. It’s time for people to share their thoughts on who nailed it in 2020… or in this case, who didn’t.

“If the youth think they can do it better, they now know where to go to start their careers in advertising. Red & Yellow needs fresh talent, and so does the industry that we all love so dearly,” said Ahmed Tilly, creative consultant and judge of multiple industry awards including the Loeries, Cannes and New York Festival.

The goal of this project is to inspire a new generation of thinkers, planners and business leaders to follow a career path within the creative industry. So, those who think they can do better, can apply to join Red & Yellow Creative School of Business. It offers a variety of degrees, advanced diplomas and higher certificates, as well as popular online short courses and national certificates.

In the spirit of growing new talent and paying it forward, Red & Yellow is also offering one of their highly acclaimed online short courses to the value of R16 500 to one lucky creative thinker. Go to discover.redandyellow.co.za to find out more about how you can apply for this amazing opportunity. 

The ‘Ag Shame’ 😉 Ads of the Year campaign runs from 20 January to 20 February 2021. Everyone is encouraged to visit discover.redandyellow.co.za and add their thoughts on which ads made them think “Ag Shame ;)”.


Tags: advertisingAg Shame Ad of the Year AwardsAhmed Tillyawardsmediamedia educationRed & Yellow School of Creative Business

TMO Contributor

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
South Africa’s commerce media moment has arrived

South Africa’s commerce media moment has arrived

May 30, 2025
Seven Days on Social Media: Child Protection Week, #MyDisappointment and a soppy seal

Seven Days on Social Media: Child Protection Week, #MyDisappointment and a soppy seal

May 30, 2025
Navigating the AI tide without losing our humanity

Navigating the AI tide without losing our humanity

May 29, 2025
The marketing mission remains clear

The marketing mission remains clear

May 29, 2025

Recent News

South Africa’s commerce media moment has arrived

South Africa’s commerce media moment has arrived

May 30, 2025
Seven Days on Social Media: Child Protection Week, #MyDisappointment and a soppy seal

Seven Days on Social Media: Child Protection Week, #MyDisappointment and a soppy seal

May 30, 2025
Navigating the AI tide without losing our humanity

Navigating the AI tide without losing our humanity

May 29, 2025
The marketing mission remains clear

The marketing mission remains clear

May 29, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?