The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media industry.
Entries for 2022 AdFocus Awards are open
This year’s Financial Mail AdFocus Awards will be celebrating the champions of the Bounce Back. “The past two years put forward a challenge that has shaken every part of business,” said AdFocus Awards chairperson Faheem Chaudhry. “An economy under pressure, infrastructure that’s cracking, budgets under strain and talent under increasing pressure. But time and time again, when crisis hits, creativity thrives.
This year’s AdFocus Awards will look for the businesses who have holistically shown how they are able to Bounce Back. They have shown how creativity can be the vaccine for the economy by stimulating demand and guiding businesses back to their true north. We’re looking forward to celebrating and rewarding those agencies who have shown that no matter what challenges come forward, the creative industry always finds a way.”
Financial Mail editor Rob Rose said, “We’ve been doing this competition for 32 years and we think that it is more vital than ever, given the imperative to rebuild the country now. The advertising industry can play a fundamental role in doing that.”
There have been some changes made to the awards this year. The most significant change is the addition of the Group Agency of the Year Award category. This category will look to award the agency group with the best performance over the period under review and will include the total business impact of all the agencies included in the agency group or holding company.
“Given the tough external environment of the past two years, we’ll be looking for the agency group that has shown flexibility, versatility and bounce back-ability across all its businesses,” says Chaudhry.
The Large, Medium and Small agency size categories have been redefined and the Media Agency category has once again been split into Independent and Network Agency categories.
In addition, the questionnaires have been updated to ensure they are relevant to the current environment and in order to better interrogate the business case of entrants in a more defined manner. They have also been streamlined to ensure the entry process is more efficient.
The agency awards for 2022 include the following:
- Large Advertising Agency of the Year
- Medium Advertising Agency of the Year
- Small Advertising Agency of the Year
- Network Media Agency of the Year
- Independent Media Agency of the Year
- Public Relations Agency of the Year
- Specialist Agency of the Year
- Partnership of the Year
- African Impact Award
- Transformation Award
- Adaptability Award
Nominated awards include the following:
- Lifetime Achievement
- Industry Leader of the Year
- Student of the Year
- Shapeshifter
This year, Jadi Tillim, MD of Tukio Media, takes the reins as the 2022 FM AdFocus project director. Tillim’s long career in the media industry has included running Primedia Broadcasting’s in-house creative solutions team for over a decade and being 702’s marketing manager on numerous award-wining advertising campaigns.
To enter the 2022 AdFocus Awards please register on the AdFocus website: www.adfocus.co.za
Click on LOG IN and it will direct you to where to register. Once you have registered you will receive an e-mail with your log-in details. It will then be possible to log in to the site. Please note that log-ins from 2021 are no longer valid and you need to register again to get log-in details for 2022.
The deadline for all entries is midnight on August 31 2022.
Here they are … finalists in the DStv Content Creator Awards
Thousands of hours of creative, hilarious, heartfelt, and thumb-stopping content. It all culminated in the announcement of the nominees for the first-ever DStv Content Creator Awards at an eclectic, high-energy event that took place at The Hallmark House in Johannesburg.
In attendance were over 200 shortlisted entrants, brands and agencies and the awards’ partners, all poised and excited to hear who the nominees were.
Head to the #DStvContentCreatorAwards social pages over the coming weeks to view highlights from all nominee content.
COMEDY AWARD
- Prev Reddy
- Suhayl Essa
- Nadia Jaftha
- Khanyisa Unfiltered
- Tricia Mpisi
ALTER EGO AWARD
- Coconut Kelz
- Gosiame Ntshole (GC Celebrity)
- Prev Reddy
- Cassidy Nicholson (A Girl Named Cassidy)
CAUSE AWARD
- MTN WildAid
- Siv Ngesi – Sanitary Pad Vending Machine
- Nicole Bessick
- Puleng Moloi
- Dr Nosipho Mhlanga
HOW I SHOT IT AWARD
- Donovan Goliath
- Chris Rogers
SOCIAL COMMENTARY AWARD
- Slaying Goliath
- Politically Aweh
- Checkers Sixty60 Tinder Swindler
- The Kiffness
- Gosiame Ntshole (GC Celebrity)
PODCAST OF THE YEAR
- Our Love Journey With Mpoomy
- SlikourOnlife
- POPcast4Real
- Women Wright
- Sam Tech Girl Wright
KASI CONTENT CREATOR AWARD
- Siyabulela Makumsha
- Thabang Nkotoane
- Masego Jacobs
- Keotshepile Mosagale
- Kamogelo Molefe
STITCH AWARD
- Doef Cake
- Yasien Fredericks
- Boiiinito
- Jeandre Balie
- Tsoanelo Moyo
THUMB-STOPPING AWARD
- Barbie Jackson
- WhatMyBoyfriendWore (Sergio Ines)
- Nadia Jaftha
- Donovan Goliath
- Chris Rogers
SOL BEST CONTENT CREATOR AWARD
- The Kiffness
- Lemii Loco (Molemo Lehoko)
- Nina Hastie
- Chris Rogers
- Wian Van den Berg
NETWERK24 SMAAKMAKER
- Jacques Oosthuizen
- Crazy Werrie (Werner Smit)
- QMan (Quiton Janse van Rensburg)
- Wongley (Chanley Wong)
- Lisa Met Die Rooi Hare (Lisa van Rooyen)
PERFORMANCE AWARD
- Rudi Smit
- Diamond Thug
- The Kiffness
- Blxck Natives Studio
- Chantel Ben
FILM/FESTIVAL/EVENT ART AWARD
- AdinsDesign (Adin Kamanda)
- Lindiwe Hope
- OAS1SONE
- Daniel Rheed
POP CULTURE ART AWARD
- Falko Fantastic
- Chris Valentine
- Ryan Jonathan
- Frans Smit
- Zinhle Sithebe
BEST BRAND-OWNED PLATFORM PRESENTED BY MELTWATER
- Savanna Virtual Comedy Bar
- MTN WildAid
- Checkers Sixty60
- Savanna Launches Gugu
- Brutal Fruit – You Belong
BEST GAME/APP AWARD
- Ackermans Character Shop – Sea Monster
- MatchKit SA
- Savanna Launches Gugu
- LoveCapeTown
BEST INFLUENCER CAMPAIGN AWARD
- My Kreepy Teacher – Retroviral
- #DoritosFlaminHotDuets – 365 Digital
- LUX – Edelman
- Love Cape Town – Find Your Freedom
- Jameson – Rapt
AUTOMOTIVE AWARD
- The Car Scene
- Muzi Sambo
- Juliet McGuire
- DN Spots (Brad Sampson)
- Matthew Kanniah
BEAUTY AWARD
- Phaello Tshabalala
- Mbali Christina
- Francesca Lindon
- Nuzhah Jacobs
- Rezah Sampson
FASHION AND STYLE AWARD
- Blue Mbombo
- Kim Jayde
- WhatMyBoyfriendWore (Sergio Ines)
- Nabilah Kariem
- Yoliswa Mqoco
FITNESS AWARD
- Zinhle Masango
- Angelique Fredericks
- Zaakirah Khalek
- Lucky Fadzi
- Juanita Khumalo
FOODIE AWARD
- Lorna Maseko
- Chef Nti (Nthabiseng Ramaboa)
- In The Midnight Kitchen (Zorah Booley)
- Sifo The Cooking Husband (Sinoyolo Sifo)
- Cooking With Luyanda (Luyanda Mafanya)
CONTENT OF THE YEAR. PRESENTED BY DSTV
- Donovan Goliath
- Nadia Jaftha
- The Kiffness
Everyone who votes stands to win a prize to the value of R20 000, which includes a set of double tickets to the DStv Content Creator Awards main event on 10 September 2022 in Johannesburg and additional sponsored prizes.
Vote for your favourite nominees at www.contentcreatorawards.co.za by clicking on the nominee and submitting your vote. Each person can vote once per public voting category for their one favourite nominee in each category. Voting closes at midnight on 25 August 2022, so don’t miss out!
Jacaranda FM wins five PRISM Awards
Jacaranda FM has been rewarded for two stand-out campaigns and its world-class talent as the brand captured the hearts and imagination of many South African’s whilst Covid-19 lockdown restrictions were at an all time high last year.
At a ceremony held last week, Mzansi’s favourite radio station bagged two gold, one silver, and two bronze awards.
- Gold | Digital Media Relations – Mzansi Quest 2021
- Gold | Corporate Citizen – Spar Carols By Candlelight 2021
- Silver | Digital Media Relations – Spar Carols by Candlelight 2021
- Bronze | Gaming & Virtual Reality – Mzansi Quest 2021
- Bronze | Radio Presenter of the Year – Elana Afrika-Bredenkamp
While some are still wondering whether to-metaverse or not-to-metaverse, Jacaranda FM was first to pull the trigger during the lockdown and created the free virtual world, Mzansi Quest. The station was awarded a Gold PRISM award for Digital Media Relations and a Bronze PRISM award in the Gaming & Virtual Reality category – a first for radio in Africa.
“We focused on giving our community an experience they could appreciate and I think this led to our results and awards. Mzansi Quest was brave and innovative, the game attracted over 10 000 players over a week, and elevated the broadcast sector by showcasing the use of innovative technologies in tandem with the marketing mix to promote a campaign,” said Leith Smith, marketing manager at Jacaranda FM.
For the Spar Carols by Candlelight campaign, Jacaranda FM won Gold as a Corporate Citizen after raising over R250 000 for Mzansi’s most vulnerable over the festive season, and giving local talent and musicians the chance to earn money when the events industry was crippled. Jacaranda FM also won a Silver PRISM award for Digital Media Relations in this category.
Elana Afrika-Bredenkamp, host of Jacaranda FM’s Workzone bagged the Bronze Presidential Award for Radio Presenter of the Year. “We love the culture of excellence our entire team brings to the table, and Elana is no exception. Her consummate professionalism and relatability has made her a standout broadcaster, and we are thrilled to see her honoured by the Public Relations Institute of Southern Africa,” said Smith.
CSIR wins big at the PRISM Awards for election prediction model project
The Council for Scientific and Industrial Research (CSIR) was honoured with silver and bronze PRISM awards for the media and public relations (PR) campaign executed for the election prediction model project during the 2021 local government elections.
The election prediction model scored the CSIR a silver prize in the public affairs category, which honours campaigns that contributed to informing public opinion or government policy on matters of national significance. The CSIR was the only awardee in this category.
“We are delighted to be the only state-owned entity amongst top PR and communications agencies and South African corporate giants to win at the PRISM Awards. We are thrilled to be recognised by the industry and our peers,” said group manager: strategic communications, Tendani Tsedu.
The new public sector category recognised the CSIR with a bronze award. The category aims to inspire communication experts in government and state-owned entities to strive for excellence in their line of work.
“These accolades serve as a testament to the valuable and impactful work that the strategic communications team consistently provides to all our CSIR colleagues who put their trust in us to explain their work in the most understandable terms possible to the broader public. I would also like to thank the CSIR Elections Prediction team for availing themselves to engage with various stakeholders, including media houses, and the technical team for their hard work,” Tsedu added.
Tribeca takes home a record seven Prism Awards
Tribeca Public Relations (Tribeca) maintained its 16-year award-winning streak at the 2022 edition of the PRISA Prism Awards, taking home seven awards from the glittering black-tie ceremony held on the 15th July.
The agency’s wins included:
- Gold Prism for Community Relations, for Vuma’s Fibre to Schools Programme
- Silver Prism in Food and Beverage, for Pernod Ricard’s Phakamisa iSpirit
- Silver Prism in Healthcare and Related Industries, for In the Circle with SOLAL
- Silver Prism for Public Relations and Communications Industry Advancement
- Bronze Prism in the Medium-Sized Agency of the Year category
- Bronze Prism for the Launch of a New Service or Product, for Vitaforce Nutri-B Energy
- Bronze Prism in Reputation and Brand Management, for Bolt.
“It’s such an honour for our work to be recognised by our industry peers,” says Nicky James, managing director and co-founder of Tribeca. “The South African public relations industry is home to some of the most creative and professional practitioners of our discipline in the world, and these awards mean so much to everyone at the agency.”
Having been a judge for several Prism categories along with Tribeca business unit director Nicola Tarr, James adds that the 2022 adjudication was an intensive and robust process, with final outcomes reflecting true excellence in each category.
“As entrants and judges, we invested our passion and pride for this industry in the 2022 Prism awards season,” she says. “We hope that, in recognising true excellence, these awards inspire our peers to create exceptional work, but also that new entrants to the public relations workplace are motivated to achieve great outcomes for their clients every day, and not just during awards season.”
This clutch of PRISA Prism wins follows Tribeca’s six wins at the PRovoke SABRE Awards Africa earlier this year.
