Advertising
Advertising futures: Fewer, more relevant ads
The explosion of ads across multiple screens and platforms will slow down and then actually reverse over the next five...
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Behind the brand: Castle Lager smashes labels with new advertising campaign
Aiming to overcome stereotypes, while increasing social cohesion in South African society, Castle Lager’s new advertising campaign is smashing labels.
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The evolving approach of radio sales houses
Radio is an ever-evolving industry, one that demands sales houses stay ahead of the curve, while demonstrating the power and...
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Oh, the irony, now that all we can trust is advertising…
The thing is, consumers in every single socio-economic grouping actually trust advertising. Yes they do. Oh yes, you do –...
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TV ads, brand sponsorships and OOH are consumers’ most trusted sources
'Traditional' media investment still constitutes the biggest portion of South African brands’ marketing expenditure.
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Diversity matters in advertising and four other Cannes trends to note
Multicultural marketing will be the new form of marketing, but without diversity in advertising campaigns and companies, our industry won’t...
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