Advertising

The year 2012 looms over the eastern advertising horizon, just like any other year. Except, it’s not like any other...

Ian Manning recently returned from living and working abroad. He believes that South African media agencies could really learn a...

Way Better. That's the way dairy product and beverage brand, Clover, is positioning itself in a campaign that encompasses television,...

I recently came across a quirky iTunes podcast called Content Marketing and Merlot. The two hosts Brody Dorland and Jayme...

With alcohol abuse and drunk driving even more of a problem than usual over the festive season, the MNet Tag...

Virality. This is the single most overused and meaningless term in digital marketing today.  With virality, content is being shared...