Communications
Sustainable branding: Raising awareness the eco-friendly way
Thanks to influencers and social media, raising brand awareness is now as easy as plopping a video online and hoping...
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Prince Philip retires … with a final masterclass in media manipulation
Buckingham Palace’s announcement that Prince Philip is retiring in the autumn is a masterclass in triggering media spectacle. Media industries...
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The PR value conundrum: What does value look like?
Value can mean many things and it is often difficult to measure the value of a service. However, when it...
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Why native advertising should sit with your PR agency
There is no doubt in my mind that native advertising belongs in the domain of PR. For the simple reason...
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Government’s PR crisis: Losing face to win a war?
The ongoing furore between President Jacob Zuma and former Minister of Finance Pravin Gordan is a classic case of government...
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Five branding mistakes you should avoid in your small business
Small and medium enterprises tend to underestimate the power of branding. This must rank as one of the deadliest mistakes...
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