Media agency

Mention the word ‘sponsorship’ in a media agency or client briefing and the eye rolls may start faster than most...

Sales house Mediamark has signed a partnership deal with PriceCheck, the largest non-affiliated e-commerce platform in South Africa.

A collaborative effort between GroupM agencies – Wavemaker, Mediacom and Mindshare – was undertaken to understand the behaviour, attitude, media...

Despite all the setbacks in 2020 for TV planners, those clients with a high portion of their media spend allocated...

Consumer needs and decision-making processes don’t vary from when they buy something from the formal sector to when they buy...

Agencies – stop acting like the Godfather. The media owners are just trying to do their jobs. Media owners –...