Agencies

There is a disagreement as to whether it is better to work with a full-service media agency with digital input...

In an earlier post I referenced the prevalent influence of ‘internet thinking’ in China. When it comes to social media marketing that...

OPINION: Over the past 10 years of working in the PR industry I’ve encountered varying degrees of admiration, disinterest and complete...

What is the difference between Millennials and Generation Z and why  should marketers care? Louise Hefer answers the questions. “Hey Pete,...

Today’s women have little in common with the figure of the typical housewife who dominated the 1980s. Yet, marketers seem...

Just last week (July 23-25) 20 000 delegates converged on the Anaheim Convention Centre in Los Angeles for the sixth annual...