Research
The disability market, data and insights, and rural audience measurement techniques
The final day of this year’s #PAMRO2019 conference offered up six more thought-provoking presentations, discussions, and two accolades awarded.
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Talk shows, mobile and print audience research, and fake news: Insights from day two of #PAMRO2019
Day two of this year’s PAMRO conference, #PAMRO2019, was just as insightful, following a stellar line-up of presentations on the...
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It’s a wrap: Everything media research discussed at this year’s #PAMRO2019 conference
A recap and summary of the key insights, lessons and takeaways from the speakers on the first day of this...
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First on TMO: #PAMRO2019 conference ends on a high
Following three days of in-depth discussions, knowledge sharing, and networking, this year’s #PAMRO2019 conference came to an end on a...
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A new segmentation model for measuring advertising effectiveness
Marketers are constantly looking for new ways to make their adverts more appealing, accessible and actionable. This new methodology may...
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First on TMO: Bursary students learn from the research pros at #PAMRO2019
PAMRO’s commitment to the industry and its belief in ‘paying it forward’ has led to two students experiencing a once...
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