Research

Despite local research having significant attributes that global companies cannot equal for the South African market and others in Africa,...

Teenagers still face the same age-old pressures, but also a host of new ones with the proliferation of digital platforms.

The latest ROOTS research has once again offered consumer insights to assist advertisers in understanding communities while building their brands.

 The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there's been growing criticism...

The media industry is evolving, with new challenges and opportunities, but at its core it is about stories. As we...

New research from SCOPEN has provided insights into the trends of the UK creative communications industry and the perception and...