Research
Exclusive: AFSTEREO eyes Africa expansion with its in-depth data and monitoring
Having been around for the past 15 years, AFSTEREO has largely flown below the radar. An exclusive interview with co-founder,...
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The art of using data to harness the power of your target market
To maximise the impact of research and data investments, it is just as important to know how to use them...
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RIP trailblazing research legend, Erik du Plessis
Trailblazing research legend and author of The Advertising Mind and The Branded Mind, Erik du Plessis, has died.
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Survey finds what keeps CMOs and brand managers up at night
Social networks are under siege while social activism has reached a 50-year high. Mountains of data accumulate in organisational silos,...
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Three trends that will impact media analysis in 2019
With the new year in full swing, businesses are in the process of developing and refining their strategies for a...
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Useful and practical media predictions from Kantar
Every New Year is inevitably accompanied by a slew of horoscopes, resolutions and predictions. Kantar has published their “2019 Media...
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