Research
Four reasons why you should attend #PAMRO2018
The countdown to the 2018 Pan African Media Research Organisation conference in Lagos, Nigeria, has begun. Here are four reasons...
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SA media research a blueprint for the rest of Africa
This year’s PAMRO conference will again explore media research in Africa, unpacking a 360-degree view of the developments in this...
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‘A generation of me, me, me’
Hearing research results at the Youth Marketing Conference made me think the crustier members of my peer group should cut...
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PRC, Nielsen and IAB SA to fuse their data-sets
After a lengthy void in consumer and brand research in South Africa, after the demise of AMPS, there are now...
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SEMs and LSMs: Play the ball where it lies
Media planner Gordon Muller took the opportunity to explain SEMs vs LSMs at the most recent release of the BRC...
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Millennials, millennials: Everyone is talking about them
Old Mutual commissioned its Millennial survey to better understand the financial behaviour of employed millennials ... As is the case...
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