Research

What is it about Black Friday that inspires consumers to misbehave? Why is it often a battle of the fittest?...

Home-grown psychographic survey, futurefact, has been delving into the minds of South Africans for 20 years. The latest survey, futurefact...

Predictive brand loyalty and engagement metrics allow marketers to more accurately decipher consumers’ words, emotions and expectations, aspirations and inclinations.

The BrandsEye 2017 SA Banking Sentiment Index shows SA's banks need to improve their game, especially their customer experience, if...

Africa has increasingly become a haven for content creation. But which companies are making the most of the opportunities and...

With access to data, and to the insights gleaned from it, brands and agencies have become more confident about putting...