Tag: activations

According to the Customers 2020 Report, by 2020, ‘customer experience will overtake price and product as the key brand differentiator’. ...

Consumer perceptions of activations have shifted; just as the introduction of digital and social media has changed the nature of ...

CYBERTORIAL* Activations specialist Oomph! Media Group, has the on-the-ground know how across the African continent, to deliver exactly what its clients ...

Are brands scoring an own goal by failing to take into account the instantaneousness of social media and its usefulness ...

Taking brands out-of-store revolutionised the activations industry by transferring activations to touch-points as diverse as forecourts, malls, nightclubs, street corners, ...

Next time you’re in a retail environment, look around you: when it comes to products, be it tech, FMCG or ...