Is content marketing the new black, with brands becoming content publishers?
Brands are no longer merely peddling products, Ané Honiball reckons. They’re producing, unearthing and distributing information. Do you remember the ...
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Tag: Ads24
Map and mirror: Charting future tech, political, economic, lifestyle and food trends (With pics)
In these rapidly changing times, predicting the future is hard. But Ads24, at their recent Food for Thought breakfast, gazed ...
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Advertising vs adtech – is there a difference?
Digital has been a buzzword in the advertising fraternity for some time now. A fair portion of adspend is being ...
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A winning recipe: Bite sized news and snackable ads
NetNuus (JustNews), launched last June, is like an espresso; it's short, it's quick and it’s got punch. It’s news in ...
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Newspapers have become news brands as publishers go multiplatform
Cybertorial* When publishers speak of a newspaper these days, they generally mean more than the newsprint paper that is either ...
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Credible news brands are essential in an era of fake news
Cybertorial* Fake news has been sweeping across the world and it has hit our shores in a mini-tsunami. This is ...
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