Influence, or Illusion?
Influencer marketing has matured from a niche experiment into a multibillion-dollar force. By 2025, global creator spend has exceeded $30 ...
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Tag: advertising
Awards Wrap: Rogerwilco sweeps 2025 Assegai Awards, Lobengula Advertising proves the importance of employee marketing, Flow Communications shines at Assegai and Smarties
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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What the alcohol advertising industry and alcohol producers get away with
South Africa has a problem with alcohol, and I contributed to it. From 2002 to 2013, I worked in advertising, ...
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Revealed! The consumer and media behaviour of SA’s Gen Zs
Gen Z, South Africa’s most powerful consumer force, is a generation defined by its aversion to fleeting trends, cultural stereotypes, ...
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Will creators suffer the same fate as reality TV?
The creator and influencer space is still growing, but I feel the growth slowing due to the inherent friction that ...
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Cracking the R900-billion township market
South Africa’s township economy represents a R900-billion market that continues to challenge assumptions about consumer behaviour and brand loyalty. The ...
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