What does the ad industry know?
One of my friends, who is an extreme early riser, brightened my morning coffee by sharing Bob Hoffman’s latest newsletter ...
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Tag: advertising
Traditional media is lost on a digital sea
The business model used by traditional media practitioners on digital platforms is fatally flawed. In the debate about future of ...
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Community media: Victims or entrepreneurs?
After attending the recent GCIS Colloquium (yes it really is a word) on Media Transformation and Diversity I was asked, “What ...
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The SpaceStation buys programmatic company SouthernX
The SpaceStation has bought programmatic company, SouthernX. This follows a partnership deal signed in May that gave Media24's digital sales house access ...
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For sale: Braai Day smokes Heritage Day in SA media
Why is Braai Day increasingly edging out Heritage Day in South African media, and what’s behind the blazing commercial ...
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Is word of mouth the most powerful advertising of all?
Operating in the media arena, I have been privileged enough to have been exposed to a lot of ground breaking ...
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