New audience measurement model for SA OOH (With Photos)
Out-of-home (OOH) advertising is finally on an equal footing with other forms. This after the Outdoor Measurement Council (OMC) brought ...
Read moreDetails
Tag: advertising
Why don’t most large advertisers treat marketing as a core competency?
As Peter Drucker taught us, marketing is the distinguishing, unique function of a business. But how come so many advertisers ...
Read moreDetails
In tough times, retailers must become ‘masters of the local’
Retailers account for some 44% of newspaper advertising revenue, according to Nielsen’s Ad Dynamix report for the 12 months ending ...
Read moreDetails
‘Get off your ass’ is not offensive
The ASA Directorate is satisfied that in the context of a humorous and light-hearted commercial, the word 'ass' would not cause ...
Read moreDetails
Empowering sustainable brands for a positive global impact
Cape Town is hosting Africa’s first Sustainable Brands Conference, SB16 Cape Town, at the Century City Conference Centre from May 14-17 ...
Read moreDetails
Political correctness & over-sensitive regulation have ruined advertising
OPINION: Has political correctness, fear of regulation and clients with 'no balls' ruined South Africa's advertising? Chris Moerdyk thinks ...
Read moreDetails
