Affiliate marketing the smartest route for taking tech to market
For tech brands, the challenge has never been greater: how do you cut through the clutter in a market saturated ...
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Tag: advertising
How exclusionary ads can win over the right customers
Imagine you are searching for a new mattress online and find something surprising. The retailer displays an ad featuring a ...
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Awards Wrap: Bananas’ Safaraaz Sindhi cracks inaugural One Show Indies jury, deadline for Digital Media African Awards draws closer, Machine celebrates major wins at the 2025 Pendoring Awards for Spotify
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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The best agencies don’t outsource their thinking
I recently read a fairly disturbing analysis about a large global media holding company that was reportedly trying to sell ...
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Media Moves: Uhuru selected as a local OEM partner for Telkom, Good Things Guy launches SA’s first user-driven charity directory and Mediatech Africa announces conference theme
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Uhuru selected ...
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The consumer is not a moron
Over 60 years ago in his book Confessions of an Advertising Man, David Oglivy wrote, “The consumer is not a ...
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