Tag: AI

For years, digital advertising has followed the same pattern: run a campaign, target an audience, track performance, report on ROI, ...

In an industry fascinated with scale, acquisitions, and consolidation, it's time to ask a difficult question: does being bigger mean ...

Search rankings have been a battleground for brands and publishers since the early days of the Web, and in a ...

We used to talk about brands speaking to people. Now, they must speak as if they really know people. Welcome ...

In a year marked by rapid evolution in digital journalism, Legit.ng, Nigeria’s leading digital news organisation, has emerged as a ...

The advent of the Internet digitalised our interaction with content, and 15 years ago, user-generated content platforms emerged, leading to ...