Don’t fall into the data and analytics trap
In the fast-accelerating world of digital marketing, South African creative and advertising agencies are increasingly falling into the trap of ...
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Tag: AMF board
Load shedding is not a good enough reason to cut TV budgets
Not only does load shedding impact the South African economy, but small businesses are also affected, traffic, households...What does this ...
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The four legs of a chair: Why partnership is the future
June and July in ad-land means one thing and one thing only: Cannes. Yes, that time of year where the ...
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Transformation in the media industry needs a ‘transformation’
What unhealthy prejudices and biases walk through the corridors of your media agency? There needs to be a conversation about ...
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Collaborative JICs would create a wealth of media data
Herein lies the key benefit for all stakeholders: the creation of an ES that is used as a hub to ...
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The unsung heroes of the advertising mix
Negotiating, purchasing and monitoring advertising space and airtime on behalf of their client requires media buyer to have their finger ...
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