Relevance of radio during the lockdown: what advertisers should know
Why should advertisers consider utilising radio for effective messaging during the lockdown period? The answer lies in what content audiences ...
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Tag: audience research
PAMS 2019 reveals a number of firsts for South Africa’s media research industry
The Publisher Audience Measurement Survey 2019 results, released last week, came at a time where trust in media brands has ...
Read moreTaking the pulse of media industry research
The Publisher Research Council’s Josephine Buys checked in with South Africa’s industry research bodies to find out about their state ...
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Talk shows, mobile and print audience research, and fake news: Insights from day two of #PAMRO2019
Day two of this year’s PAMRO conference, #PAMRO2019, was just as insightful, following a stellar line-up of presentations on the ...
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702 revamps evening and weekend shows
Primedia Broadcasting's talk radio station 702 has revamped its evening and weekend presenter line-ups, with some high profile departures and ...
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Media beyond the numbers: The psychology of audience coverage, reach and frequency
The messaging connection between audiences and marketers cannot happen without the media channel and the media brand, respectively.
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