Are you ready for the future of ads?
Retailers and e-commerce platforms are no longer just selling products – they’re selling access to audiences that are primed to ...
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Tag: audience
From TV to mobile: The new form of entertainment
With South African audiences increasingly turning to digital channels, a new era of entertainment is emerging, centred on mobility and ...
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BRCSA commits to ‘comprehensive’ update of measurement programmes
The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement ...
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The Olympic Games: a global stage for local brands
South Africa's history at the Olympics reads like a long love letter from a sports-mad nation. Since we first competed ...
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What Nielsen Sports SA data shows about fans’ behaviour and preferences
2023 was an eventful year for sports fans. Highlights include the Africa Cup of Nations, which achieved record-breaking viewer numbers ...
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Business challenges mount as subscription growth slows
In a context where many news publishers are focusing on digital reader revenue as a critical area for future growth, ...
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