BRCSA commits to ‘comprehensive’ update of measurement programmes
The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement ...
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Tag: audience
The Olympic Games: a global stage for local brands
South Africa's history at the Olympics reads like a long love letter from a sports-mad nation. Since we first competed ...
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What Nielsen Sports SA data shows about fans’ behaviour and preferences
2023 was an eventful year for sports fans. Highlights include the Africa Cup of Nations, which achieved record-breaking viewer numbers ...
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Business challenges mount as subscription growth slows
In a context where many news publishers are focusing on digital reader revenue as a critical area for future growth, ...
Read moreHas radio found a new normal for the SA middle class?
Free and far-reaching, democratic and community-building, informative, entertaining and companionable, radio is just about the only legacy medium still thriving ...
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Mediamark Digital enters in-game audio advertising market
Mediamark Digital has entered a partnership with an in-game audio advertising offering, Odeeo, to introduce South African brands to an ...
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