Most of the world’s largest marketers focus on age and gender when they plan and buy media. This is especially true for campaigns designed to build brands and those which rely on video. Read more
[PRESS OFFICE] To see exactly how the marketing landscape has shifted and changed for your business, you need to analyse your own data, found in your unique website visitors. Read more
The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and frequency figures for DOOH. Read more
The evidence is overwhelming. Radio listening is up significantly, everywhere. What do brands and radio stations need to do to take advantage of this as lockdown eases? Read more
Data shows that most media coverage is around various issues from economic impact, announcements by government and ways for the nation to function. Read more
If you get the right offer, combined with the right mechanic, at the right time, you will deliver on a campaign for yourself and your client. Read more
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