![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720.jpg)
The death of demographic targeting [part one]
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...
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Tag: big data
Out of home media strategy becomes consumer-centric rather than media-centric
The intelligent interpretation of the big data that CRM systems deliver provide essential human truths and insights to be harnessed ...
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Reaching consumers through real-time research
Real-time and rapid-time research is where market research is going, in fact where it is at right now, writes Brad ...
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Artificial Intelligence will drive consolidation in 2017
If the last few weeks have taught us anything, it’s that predictions, more often than not, are incorrect. With that ...
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Why social data analysis needs human understanding
Wired magazine recently contributed to the ongoing critique of traditional polling. Correctly, the magazine identified social media as the new frontier ...
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Tritech Media: Polishing gains in SA’s fledgling digital media space
The acquisitive media technology firm is eyeing more deals as it looks to build scale and clout. Few companies can ...
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