Code red: how the psychology of design impacts on ROI
A company's brand is a vital component with a far-reaching influence on virtually every aspect of operation. Its definition is ...
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Tag: brand
The age of the demanding consumer has truly arrived
Exceptional customer service is the holy grail of business. Communication and marketing teams around the world focus on this key ...
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Brand idols: don’t be deaf to vocal locals
The beginning of the year has, as usual, been peppered with marketing predictions for the year ahead, including how ‘influencers’ ...
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Pay attention to consumer attention
I’m no futurist, but the more Gullan&Gullan offers its clients digital and social media services the more we have to ...
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Social networks need a ‘constant gardener’ to grow and sustain them
Amanda Patterson explores the reasons why some celebrities and brands are so successful on social networks and why others just ...
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