Embrace changes in media in Africa – with caution
The world has only recently emerged from the worst of the Covid-19 pandemic. We are still dealing with the ongoing ...
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Tag: brands
Consumers are apathetic as the state of brand engagement on- and offline disappoints
Online engagement has grown significantly over the years as more consumers chose digital options to buy groceries, medication and clothing, ...
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How different are B2B and B2C customers, truly?
At the end of the day, no matter which side of the B2B or B2C divide an organisation is, all ...
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Pot of gold: Burgeoning cannabis industry illuminates shifts in the ad landscape
The legalisation of cannabis has paved the way for a transformative shift in the advertising and marketing landscape.
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Marketing hacks for cash-strapped SMEs
With budgets cut to the bone, marketing execs in smaller businesses need to take a more creative approach to get ...
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From consumer to ‘prosumer’ – tracking the future of brand expansion
The TikTok revolution is transforming online commerce, giving brands several clear pathways to direct engagement – and mad growth.
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