How ‘momfluencers’ can drive positive engagement for brands
A momfluencer is a special kind of content creator able to juggle motherhood while creating beautiful content for brands.
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Tag: brands
Media Moves: 2Stories and The Stellar Effect merge for podcast boost, Khoury tapped for top global position, IAS to attend AdForum Worldwide Summit in New York
The Media Online’s weekly round up of people, account and business moves in media.
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Awards Wrap: AIB categories revealed, Eco-Logic entries open, Effie committee to highlight marketing effectiveness
https://themediaonline.co.za/2023/04/awards-wrap-aib-categories-revealed-eco-logic-entries-open-effie-committee-to-highlight-marketing-effectiveness/
Read morePutting people first: How brands can achieve salience through empathy
Achieving visibility and memorability in a world where people are bombarded with adverts, messages and constant distractions is challenging, but ...
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Snakes alive! Prepare your brand for the venomous crises lurking in the grass
What happens when your organisation is bitten by a crisis that threatens its reputation? Caroline Smith and Allison MacDonald have ...
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Why SA agencies and marketers should embrace media assurance auditing (with video)
To reassure clients their money is being well spent, their campaigns are effective and their return on investment is positive, ...
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