TikTok reveals new subcultures marketers and brands can speak to
With over one billion people coming to the platform, TikTok has proven its worth as a platform for the masses. ...
Read more
Tag: brands
African brand values achieve growth by leveraging digital transformation
MTN (brand value up 49% to US$4.0 billion) has retained the number one place on the ranking of the most ...
Read more
Opera reveals user base behaviours and how brands can reach them
With every cent counting for millions across the country already, it is not surprising many have found ways to maximise ...
Read more
I’ll have what they’re having… word of mouth marketing has changed its gameplan, but not its clout
With the public influence of online as an atomic conduit of marketing, word of mouth marketing (WOMM) is no longer ...
Read more
Digital innovation spurs retail consumer connectivity
Customers expect an easy, hassle-free omnichannel shopping experience; and digital innovation is the answer that retailers have been waiting for.
Read more
Eight out of 10 South African consumers want brands to drive sustainability
Ninety-two percent of South Africans say the topic of sustainability is important to them, yet only 58% claim to be ...
Read more
