Did stations lose listeners after the big drive time reshuffle?
How much did the great radio reshuffle of 206/2017 impact on listeners? The data tells that story...
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Tag: BRC
The downs and ups of radio
An analysis of the latest Broadcast Research Council's RAM, showing the winners and losers in radio. Who's up and who's ...
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Moving forward: ES expands SA’s audience universe
The world of South African audience measurement has been moved significantly forward. It is time for us, the users of ...
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Looking to the future of TV (Total Video) measurement
The BRC recently invited the Johannesburg media industry to hear three international speakers discuss future trends in the measurement of ...
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MRF market research on track
The Marketing Research Foundation’s (MRF) new research initiative “has received resounding support from the majority of the country’s main advertisers”. ...
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The PRC JIC: More than just an acronym
There was a cheery informality to the Publisher Research Council’s invitation to its ‘Immersion Workshop’ held last week at the ...
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