Media between a mountain and the sea
The Western Cape, with its unique culture, dialect and colloquial idiosyncrasies, is a colourful multi-cultural society influenced by the mountain ...
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Tag: BRC
TAMS and trends: Becoming accustomed to credible television research
The new Television Audience Measurement Survey has revealed trends in the TV sector. The August 2016 audit report reassured the ...
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Broadcasters’ battle for screen time
With Donald Trump’s controversial ascent to the US presidency, the battle for control of the SABC brought into the spotlight, ...
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The TV waiting game – is it necessary?
The Broadcast Research Council of South Africa (BRC) recently presented the latest BRC TAMS panel universe update. Since the BRC ...
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The Establishment Survey has arrived with strong vital signs
In front of a packed room at The Wanderers Club, the eagerly anticipated Establishment Survey (ES) was officially launched. Michael ...
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Industry reaction to SAARF’s proposed new marketing research currency
SAARF’s new proposed marketing research was met with scepticism, concerns and optimism by interested parties in the media industry who ...
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