Harnessing media analytics to meet audience expectations and elevate CX
It is critical for content creators to understand their target audiences, listen to them and ensure representation and inclusion throughout ...
Read more
Tag: channels
DTT rollout in South Africa will not negatively impact TAMS
According to the Broadcast Research Council of South Africa (BRC), the core of South African TV measurement, the TAMS (TV ...
Read more
Sticky content: The art of attracting, converting and retaining audiences in 2021
What’s the probability that you’ll remember every piece of content that you’ve consumed today? With so much marketing material in ...
Read more
SuperSport launches new channel line-up to give your favourite sport a home of its own
SuperSport is dropping the channel numbering system it has used for years in favour of a thematic offering around individual ...
Read moreLeveraging technology to enhance the client experience
With digital disruption impacting almost every industry, clients have come to expect personalised service that can be accessed anywhere, at ...
Read more
Selling your fish in 2020: How to communicate and market your services in the new decade
There are numerous different marketing and communication channels and methods that entrepreneurs can use to promote their products and services, ...
Read more
