A wake up call for marketing
A look into how modern companies are shaping the future of marketing, and in particular how the role of the ...
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Tag: Chief Marketing Officer
Sharon Keith to retire end 2024
HEINEKEN Beverages marketing director, Sharon Keith, will retire on 31 December 2024. Keith joined HEINEKEN South Africa in January 2022, ...
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The role of chief marketing officer is shifting
According to the the research of marketing experts at Harvard Business Review, the CMOs of today are expected to, “creatively ...
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All the reasons every CMO needs a specialist services advertising agency
With expertise in all aspects of advertising, access to the latest trends and technology, and valuable insights through data analytics, ...
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The naked truth: What CEOs really think of marketers
The Marketing Association of South Africa (MASA) has embarked on new research to find out what CEOs really think of ...
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Creativity for profit… and for good: What Google’s man in Africa has to say
In an ideal world for Google Africa chief marketing officer Mzamo Masito, creativity will serve both business and for good.
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