#TenYearsInMedia: Adaptability to change and open-mindedness are key
What was the most disruptive influence on media over the past 10 years and what will have the greatest impact ...
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Tag: Chris Botha
Success tips from the evolving Media Agency of the Decade
The MediaShop JHB again dominated at this year’s MOST Awards. Michael Bratt sat down with Chris Botha to discuss the ...
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The MediaShop joins newcomer sister agency in new Park Advertising company
South African agency The MediaShop will be joining a new central holding company Park Advertising, along with newcomer sister agency, ...
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Television: Tried, tested and tenacious
The new approach to TV planning is to look at video communication, and not just linear TV. A ‘video plan’ ...
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Celebrating 10 years of committed sponsorship to the MOST Awards
This year is a special one for the much anticipated MOST Awards as it celebrates its milestone 10th anniversary. The ...
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A rethink in the approach to media by agencies and advertisers
Media fragmentation, multi-screening and the rise of on-demand consumption have all forced a rethink of media strategy in South Africa.
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