Pivot to pandemic: how advertisers are using (and abusing) the coronavirus to sell
Major brands such as Coca-Cola, Audi and McDonald’s have reinforced medical advice of social distancing through advertising. Guinness advertised unity ...
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Tag: Coca-Cola
Six of the best holiday ads 2019
The Christmas commercials of 2019 seem slightly lacklustre compared to other years - more manipulation than magic but here are ...
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Awards wrap: Arena journos score at Vodacom awards, Joburg Film Festival awards, CCPB top employer, entries open for The Radio Awards
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry. Arena journalists ...
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The winners from the 21st Sunday Times Top Brands Awards
The winners have been announced in the 21st Sunday Times Top Brands Awards. Here's the highlights.
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Fortune favours brave(r) brands
Unfortunately fear, ignorance and stigma are still the main contributors to brands not being fully inclusive, but in a country ...
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Out of the closet: Easing the backlash against same-sex couples in advertising
For a long time, companies hesitated to feature LGBTQ couples in their advertising as they feared upsetting a large segment ...
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