The advantages of drip e-mail marketing
E-mail marketing is still an extremely effective business-to-business marketing tool. Nevertheless regular email campaigns can be time consuming and expensive. ...
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Tag: Communication
Constant, clear communication, real partnerships and the commoditisation of agencies
Agencies are having to shift the way they work to satisfy the approach of big clients to cost-saving, rather than ...
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Privacy and data: Freedom itself is the currency so mind your Ts and Cs
What would be the outcome if we don't take steps to safeguard our private information? Are you prepared to become ...
Read moreKey trends in email marketing: What you don’t know about this tried and tested channel
Email marketing remains a tried and tested tool for communication. Here are six must-know trends in the sector.
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We don’t need digital disrespect!
Advertising is a vital source of funding and support to many media, so it is curious that they should sanction ...
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Effective project management systems crucial for agency efficiency in gig economy
The freelance economy continues to grow in South African media, as tough economic conditions force more temporary appointments.
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