Living in a state of flux: What the data shows about the media industry in 2022
It’s that time of the year (again) for us to dive through a mountain of data to comprehend how the ...
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Tag: consumer insights
Do middle class South Africans care about the climate crisis?
Let’s face it: life in South Africa is hard and there are a lot of things we have to worry ...
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For SA’s middle class Covid-19 is not the worst stressor
When a mega-sample of 30 000 mid-income South Africans participating in the latest BrandMapp survey were given a list of ...
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Shaneel Singh promoted to chief product and growth officer at MediaCom
MediaCom South Africa has made several strategic staff moves in line with the global repositioning and restructuring of the media ...
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How to market meat-free to meat-eaters
With a growing range of plant-based and meat-alternatives on the market and increasing interest among meat-eaters to engage in this ...
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Online FMCG shopping leapfrogs five years
As we experienced the first-ever Black Friday (and Cyber-Monday) promotional phenomenon under lockdown, the dominance of online shopping platforms has ...
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