Tag: consumer insights

A decade of media evolution has taken place in a few short months. In-home media consumption grew, while consumer confidence ...

The new normal of working and eating at home under lockdown helped to drive strong performance in the IT and ...

This year’s Kantar Dimenion study, titled ‘media and me’, investigates how brands, media owners and agencies can win in an ...

Based on insight from a global qualitative COVID-19 consumer community, a considerable challenge faced by brands in a post-lockdown world ...

I can’t think of any business right now not interested in saving money, time and efficiency. A data-driven content marketing ...

With most consumers in South Africa being brand fugitives, i.e. not loyal to a single brand, brands must work hard ...