The evolving role of the CMO to curate hyper-relevance
Chief marketing officers from various brands gathered at an event to network, share knowledge and discuss their changing role in ...
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Tag: consumers
Oh, the irony, now that all we can trust is advertising…
The thing is, consumers in every single socio-economic grouping actually trust advertising. Yes they do. Oh yes, you do – ...
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Behind the scenes goings-on at Primedia Group
Describing it as one of the most profitable media companies in South Africa, Primedia Broadcasting CEO Omar Essack is optimistic ...
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The brand story: Connecting with people fulfils a basic need
Take a step back and assess the brand and the story it tells its customers before determining which technology solution ...
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Boxing clever: FOX Networks has plans for Africa
FOX Networks Group Africa continues to grow its presence across the African continent with a new man, Evert van der ...
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Addressing societal issues and emphasising family and friends in advertising
Adverts that link brands to solving societal issues and those that emphasise family and friends find a place in the ...
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