Influencer branding is (surprisingly) overlooked
What 'watercooler content' do you reference during the day at work? What apps do you read that aggregate and curate ...
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Tag: consumers
More wine than beer, but fruit juice is king: What Hubble has learned about Uber passengers
With over 700 screens in Ubers across SA, Hubble has crunched the data to find out what Uber passengers want, ...
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Creativity for profit… and for good: What Google’s man in Africa has to say
In an ideal world for Google Africa chief marketing officer Mzamo Masito, creativity will serve both business and for good.
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The evolving role of the CMO to curate hyper-relevance
Chief marketing officers from various brands gathered at an event to network, share knowledge and discuss their changing role in ...
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Oh, the irony, now that all we can trust is advertising…
The thing is, consumers in every single socio-economic grouping actually trust advertising. Yes they do. Oh yes, you do – ...
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Behind the scenes goings-on at Primedia Group
Describing it as one of the most profitable media companies in South Africa, Primedia Broadcasting CEO Omar Essack is optimistic ...
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