Product placement in the golden age of video
Product placement works great -- and in the ever-expanding world of digital video, the opportunities are expanding as well.
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Tag: content
Total TV share vs Broadcast TV share: how this impacts campaign planning
A key objective for 2023 for the BRC is the TAMS measurement of alternative devices used in the home to ...
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The rise of digital companion shows and why your media brand needs it
Gone are the days when a TV show or channel could simply release new episodes of a show and just ...
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Content marketing: king of the road to marketing success
If you want to improve your brand’s visibility and promote your products or services, don’t make them the centrepiece of ...
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Striking the digital touchpoint
When I had completed my degree I felt extremely lost; I knew I wanted to be a creative, I just ...
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Why outdoor media owners should be thinking about their content strategy
We have developed a holistic content strategy that we have rolled out across our digital billboards, which aims to integrate ...
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