eMedia Investments, HCI Foundation and viewers raise R7 million for COVID-19 relief
eMedia Investments in association with the Hosken Consolidated Investments (HCI) Foundation, raised over R7 million for its COVID-19 Relief Fund ...
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Tag: Covid-19
JCDecaux teams up with government to fight COVID-19
JCDecaux is providing unsold inventory to the health dept and GCIS, but needs sponsors to help with production and flighting ...
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The Lockdown Chronicles #20: Share of voice or share of void?
To suggest that by merely relatively out-spending a competitor a brand will experience long term market share gains when the ...
Read moreFour decades of pent-up need for changes will upend TV ad world
Today’s health crisis is having an enormous impact on the media industry. Have you considered that many of these changes ...
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Understanding the ‘why-why’ in small business
Small businesses have been massively impacted by the Covid-19 pandemic, including marketing, advertising, eventing and media supply companies.
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The Lockdown Chronicles #19: Lizard Slayer and the path less-travelled
For every online reader to a newspaper, there are still 4.5 readers of the print-paper copy. For magazines that ratio ...
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