GeoPoll Report: Consumer brand perceptions in South Africa
According to a McKinsey study, 79% of consumers in South Africa have changed stores, brands, or the way they shop due ...
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Tag: Covid-19
Seven days on Twitter: #LockedDown #TooLong #WeWait
It’s September, the last quarter of 2021 and the beginning of Spring. It feels like it’s been 16 years since we ...
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Four things to know about the future of media and entertainment
The media and entertainment industry, which saw a contraction in revenues due to the pandemic, is projected to rebound strongly ...
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IAB report: A digital news publisher’s perspective
The decision by the IAB SA Research Council to conduct an online news consumption and behaviour survey on IAB SA ...
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Seven days on Twitter: #Marikana – A #DecadeTooLong
It was a strange media week where international news trumped local news. The biggest story across SA this week was the ...
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Measuring the stream
With changing viewing habits come changing measurement tactics. We take a look at our evolving metrics.
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