Tag: digital out of home

The OOH media in South Africa and the world at large is incredibly broad and filled with complexities. While it ...

OPINION: Whenever some new technology becomes available, every man and his dog sets out to become a media owner as ...

Out of home media is growing in terms of what it can do to market brands. Melina Meletakos reports. Digital ...

While out of home media research is in short supply in South Africa, Melina Meletakos finds out what international research says ...

  Advertising in airports is not only lucrative but also very effective. Posterscope South Africa managing director Craig Page-Lee explains why ...

So what is digital out of home (DOOH) advertising really all about? It’s about connecting brands and communities in context. ...