Why are digital ads so annoying?
Millward Brown’s pre-testing data suggests that people’s reaction to advertising content does not vary much by channel. That makes me ...
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Tag: digital
What do netiquette, reputation and security have in common?
A relatively new phenomenon, social media developed rapidly without a code of conduct to guide behaviour. The bullying, harassment and ...
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Diversify and take market share: Provantage’s big plans for 2016
Provantage Media Group has big plans for 2016. And it has started with three acquisitions, which are currently in progress. ...
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New DOOH measurement tool unveiled
Neil Eddleston, managing director of JCDecaux OneWorld, was recently in South Africa to reveal the particulars of the group’s latest ...
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Convergence powers clever campaigns
*CYBERTORIAL: Primedia Broadcasting, home of radio brands 947, 702, KFM, CapeTalk, EWN and LeadSA knows what attracts and retains South ...
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Western Cape and Limpopo cursed ground for media
The South African Advertising Research Foundation (SAARF) has released the results of its latest AMPS survey. Michael Bratt attended the ...
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