Changing mindsets still hardest part of media transformation
There were a few signals last week that culture change remains THE key element in media transformation. Moving from an ...
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Tag: digital
Opening the door to the multi-service PR agency
The general consensus is that public relations services include the standard offerings of drafting media releases, dealing with the media, ...
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A case for embedding digital into the heart of the brand
With the rapid rise of social media and mobility over the past five years, together with the increasing growth of ...
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Turning social media into a powerhouse sales lead generator
If you run a business with long sales cycles — whether you’re selling cars, houses, high-end financial services, or complex ...
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Bullish about the future of print
The latest All Media Products Survey (Amps) figures send a message that Print and Digital Media South Africa has become ...
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Digital and the future of journalism
The digitalisation of the world has posed serious threats to our business and we’re fighting back. But what we are ...
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