What does POPIA really mean for SA’s direct marketers?
Consumer law and POPIA expert, Elizabeth de Stadler from Novation Consulting and JD Engelbrecht MD of Everlytic, demystify the law ...
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Tag: direct marketing
Insights from South Africa’s Cannes Lions judges: What makes great creative work
With the 2019 Cannes Lions Festival of Creativity and associated Awards fast approaching, we chatted to some of the judges ...
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KISS! That should be the rule for TV ads
The old 'Keep It Simple Stupid', or 'KISS', adage still most certainly applies to TV advertising and in fact pretty ...
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Key trends in email marketing: What you don’t know about this tried and tested channel
Email marketing remains a tried and tested tool for communication. Here are six must-know trends in the sector.
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POPI is coming! Here’s how you can prepare for its massive impact on digital marketing (with photos and videos)
The Protection of Personal Information Act (POPI) will be coming into effect within the next two years and will have ...
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