Why outdoor media owners should be thinking about their content strategy
We have developed a holistic content strategy that we have rolled out across our digital billboards, which aims to integrate ...
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Tag: DOOH
Creative to give you paws: digital out of home campaign helps SA’s home-seeking hounds
The WOOF Project's fun new campaign serves a serious purpose: it encourages the adoption of South Africa’s unwanted, abandoned and ...
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The future of programmatic DOOH in South Africa
Offering the ability to roll out adaptable campaigns with a laser-sharp focus, programmatic offers a wealth of new opportunities for ...
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Lagos gains a new roadside LED that delivers exceptional impact and reach for advertisers
Advertisers have a new opportunity to target a sought-after audience with high impact and reach with Primedia Outdoor's new roadside ...
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Tractor Outdoor expands DOOH network with Cape Town Roadside Digital
Tractor Outdoor, one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners, is ...
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OOH trends: experts share three things we can expect to see in 2022
This is the year that outdoor media’s star is expected to rise to never seen before heights.
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