Of scaredy cats and cream puffs: Marketing laid bare
The IMC’s Marketing Gets Naked conference offered insights into the world of marketing, both locally and globally, with advice, case ...
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Tag: event
From advertising revenue to reader revenue: New model for media houses
Challenges in garnering digital advertising revenue are forcing media houses to explore other avenues. One of these is reader revenue.
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Marketing gets Naked: It’s about the bottom line
Stripping away all the outer layers to reach marketing's raw core is what next year's Nedbank IMC Conference is all ...
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Hot topics: Digital disruption, influencer marketing and creativity with purpose
The world of business is rapidly changing, with tech being a major disrupter, and brands that don’t keep up will ...
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The emerging tribes and entrepreneurs marketers must know about
Advances in technology and social media have created new groups of consumers that marketers can target, and new types of ...
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Connecting brand stories with connected consumers
Telling brand stories on the African content and connecting with a new generation consumer were the main themes at a ...
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