Tag: first party data

You’ve probably heard the term 'commerce media' – but what is it really? And why should South African businesses across ...

Ever been on an awkward blind date or approached by someone who completely missed the mark? That’s the disconnect many ...

Retailers and e-commerce platforms are no longer just selling products – they’re selling access to audiences that are primed to ...

Retail media – a type of advertising that uses a retailer’s digital platforms, like websites, apps, or in-store screens, to ...

As the festive shopping season heats up, brands are vying for attention, and South Africa’s retail space is no exception. ...

South Africa’s year-end retail season has officially kicked off, and with Black Friday, the December holidays, and Back to School ...