Tag: first party data

For years, digital advertising has followed the same pattern: run a campaign, target an audience, track performance, report on ROI, ...

Janette Hardman (country head of Microsoft Advertising South Africa for InMobi Advertising), Mike Luscombe (director of partner sales, EMEA and ...

You’ve probably heard the term 'commerce media' – but what is it really? And why should South African businesses across ...

Ever been on an awkward blind date or approached by someone who completely missed the mark? That’s the disconnect many ...

Retailers and e-commerce platforms are no longer just selling products – they’re selling access to audiences that are primed to ...

Retail media – a type of advertising that uses a retailer’s digital platforms, like websites, apps, or in-store screens, to ...