Creativity for profit… and for good: What Google’s man in Africa has to say
In an ideal world for Google Africa chief marketing officer Mzamo Masito, creativity will serve both business and for good.
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Tag: Google
Apple’s $1 trillion value doesn’t mean it’s the ‘biggest’ company
How exactly is Apple “mega”? In the eyes of The New York Times and Wall Street, it seems, primarily because ...
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Taking over the world: Is ‘Foogle’ all bad?
The plain and simple truth is that Facebook and Google HAVE taken over the world... should we be worried?
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Lisa MacLeod in The Hotseat: Keeping journalism relevant and sustainable in the ‘post-truth’ world.
Lisa MacLeod was recently elected vice president of WAN_IFRA. Head of digital at the Tiso Blackstar Group, MacLeod is the ...
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A new paradigm for advertisers
Start with the core of Google, build a customer base, then expand to other media beyond digital quickly and effectively. ...
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BrandZ: Tech companies top world’s most valuable brands list
This was the first year non-US brands grew faster than US brands. Fourteen Chinese brands appear in the Top 100 ...
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