The evolution of influence
Google trends show how, over the past five years, the term 'influencer marketing' has steadily been used more and more ...
Read more
Tag: influencer marketing
Just how ‘nano’ is the nano influencer’s impact?
The very mention of influencer marketing makes advertisers think of celebrities purely on a micro and macro level. But let’s ...
Read more
Influencer marketing: Success comes a myriad ways for a myriad reasons
The attention economy and media fragmentation are disrupting traditional media models. Our minds become what they pay attention to and ...
Read more
Influencer marketing firm Humanz officially launches in South Africa
A new influencer marketing player has entered the South African market. Humanz is powered by data, technology and facts.
Read more
The disability market, data and insights, and rural audience measurement techniques
The final day of this year’s #PAMRO2019 conference offered up six more thought-provoking presentations, discussions, and two accolades awarded.
Read more
AI, influencers, marketing and social media: In-depth discussions at Leaderex
With over 750 speakers; including CEO’s, entrepreneurs, industry experts, and academics, Leaderex was a whirlwind of knowledge sharing and insights.
Read more
