Integration and the art of navigating a myriad of channels and formats
A multichannel, integrated campaign can increase a brand’s reach and appeal to customers, but only if done in the right ...
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Tag: Kantar Millward Brown
Connectivity is reshaping consumers, connections, content and commerce
Kantar's 2017 Connected Life study, carried out in 56 markets and covering over 90% of the world’s internet population, explores ...
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Disrupting traditional paths of evolution in African media research
With access to data, and to the insights gleaned from it, brands and agencies have become more confident about putting ...
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Brands get ready – Gen Z are growing up and ready to challenge
A new AdReaction study from Kantar Millward Brown, released today, reveals Gen Z has its own distinct behaviours, attitudes and ...
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Authenticity and transparency: Why getting to know GenZ is vital in 2017
Kantar Millward Brown has released its annual digital and media predictions for 2017, with its top recommendation being the need to ...
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